![]() ![]() ![]() Google thought the best thing they could do was bulk undo and remove not only the keyword you wanted to remove, but the ad group it was in, and perhaps even the campaign. ![]() ![]() Seriously, visit the PPC floor here at White Shark Media and say “Ctrl + Z in AdWords Editor” and everyone will groan. The absolute worst part was the undo/redo function in Editor. Speaking of limited, where did the shared library option go, Google? It’s available online, but not in your Editor? Yes, there were workarounds, but there wasn’t a native method of replicating ads.The search function was very limited and extremely disorganized as well. In order to replicate ads or keywords in multiple campaigns/ad groups, you had to do so one at a time. Prior to AdWords Editor 11.0, viewing errors at an account level implied having to open each one up to find out what was going on.īulk editing was possible, but a bit confusing to the average user. It was also limited to viewing one account at a time, therefore making account comparisons or moving elements from one account to another tedious. 10, 2014, the platform remained virtually unchanged since its first release ever. The latest version of AdWords Editor (10.6) was revolutionary to the AdWords community, but it had various areas in which it could improve. More convenient than editing a campaign in the regular AdWords interface (no waiting for the interface to load)ĪdWords Editor 11 is The First Fundamental Redesign of The AdWords Editor Ever.Has speedy upload times for large amounts of data (hundreds of keywords & multiple match types in seconds).Usable offline (perhaps Google thought people would be more excited to use AdWords while on the beach, sipping on a margarita?).Such is the case of Google’s latest iteration of AdWords Editor, version 11.0. ![]()
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